In a historic move, the Standard Group has announced the merger of its flagship channels, KTN Home and KTN News, under a single unified brand, now known simply as KTN. This strategic consolidation aims to streamline operations, enhance viewer experience, and strengthen the brand's market positioning in Kenya's competitive media industry.

The merger aligns with a broader transformation agenda within the Standard Group, which seeks to adapt to evolving consumer preferences and digital media trends. By combining resources from the two channels, the company aims to deliver a rich blend of family entertainment and credible news coverage, catering to diverse audience needs under one umbrella.

While the announcement has been met with optimism for its potential to boost operational efficiency, it comes amidst reports of organizational restructuring, including layoffs affecting over 300 employees. Despite these challenges, the new KTN brand aspires to set a benchmark for media innovation in Kenya and beyond.